THE "I DON'T WEAR JEWELRY" JEWELRY
AVGVST jewelry is the most sold independent jewelry brand in the demi-fine segment in Russia: as of today, 3000 pieces are produced and sold per month. Coveted by people who refuse traditional jewelry, AVGVST pieces are designed not to be simply worn, but to interact with the body.
Founded in 2013 by Natalia Bryantseva. A successful advertising professional by day, and a hard-working jeweler apprentice by night, she won the Swarovski Grand Prix-2013. Then she decided to leave her advertising career and launch her own small jewelry business.
Newelry: A Polite Mutiny
People don’t wear jewelry for various reasons, but they all have something in common: they don’t want to look too dressed up. Their lives are enough intense and fulfilling to put a bling on it. They are the reason we created newelry — the jewelry that offers maximum comfort as a statement of confidence.
With its essential pieces that don’t become basic, Avgvst makes a bold statement without scandalising. It gives you the strength to go ahead with your polite mutiny against the old. Like a smart timely joke, overheard in a small talk between two inspiring people, it stands out, but never overshadows the owner.
Manufacturing
We produce and sell affordable silver jewelry using techniques characteristic of the fine jewelry segment. The same high quality of the metal work, gem setting, and hand polishing is achieved to produce exclusive jewelry pieces. At average each AVGVST piece goes through the hands of 12 artisans and professionals. All our pieces are crafted in the Urals mountains region, in Yekaterinburg, Russia, by local craftsmen, jewelers, and gem-cutters. The Urals region is world-wide known for its rich mineral deposits and traditional gem-cutting crafts known for hundreds of years. Natural gems mined here (such as rock crystal, topazes, malachite, and many more) are all custom hand-cut especially for AVGVST.
Shipment
Worldwide delivery by DHL - €25
Your item will be dispatched from Berlin.
Delivery terms mostly depend on the customer's location. Orders within Germany are usually delivered in 1 day.
Shipment to other countries may take longer. Customers are always provided with all the necessary tracking information.
AVGVST Sustainability Pledge

Jewelry production involves processes that can span continents, making traceability a very challenging exercise. We want to be the one-stop shop for an ethical, sustainable and responsible jewelry. AVGVST produces origin-assured jewelry using only sustainably sourced, responsible local materials. AVGVST is on its way of achieving 100% Responsible Gold and Silver purchasing, a first occurrence for a local Russian jewelry brand. We purchase gold and silver bars at the National Bank of Russia (Sberbank): gold bars sold at Sberbank are either ethically mined at local gold fields or are recycled jewelry pieces. We believe in traceability of precious metals and its careful use, as well as responsible mining. In 2020, showing a strong commitment to ethical practices, AVGVST launched the ‘Recycle Bar’ initiative in our flagship store in Ekaterinburg: clients can exchange their old and unloved gold and silver jewelry on AVGVST pieces equivalent to the estimated market gold value of their pieces. AVGVST would then re-use the collected jewelry, re-melting, re-designing and repurposing the material giving it new life. With this initiative, AVGVST reinforces its pledge for sustainability, traceability and to reducing its environmental impact.

Diamonds are sourced from Alrosa (the leader of the world diamond mining industry, a Russian diamond mining company) and certified by the GIA (Gemological Institute of America) ensuring the transparency of the diamond supply chain. Alrosa promotes ethical practices, human rights, environmental protection and good management practices.

We believe in fair trade and relationship with the artisans we work with. Our atelier in Ekaterinburg employs over 20 highly skilled jewelers. In 2020, AVGVST launched its first ever leather goods collections created in a collaboration with a local atelier in Florence. While still looking for a vegan alternative to leather, AVGVST chose to use vegetable tanned vachetta leather. Hides are tanned using natural and biodegradable materials, such as oak, and the tanning waste is later on used as biological soil fertilizer.

The usage of local materials – precious metals, diamonds, semi-precious stones and leathers – helps us not only to support local artisans and businesses, but to minimize the carbon imprint as well.

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